High Street 5 password reset - pretty dumb

I've not been playing High Street 5 for a while, and I felt like doing so today. Since I forgot the password I tried to retrieve it through the website. I was presented with the screen below.



I'm supposed to remember the security answer, that's obvious. But why the hell do I have to remember the security question?!?! Isn't it obvious that anyone who can't remember the password which they've used many times isn't going to remember the security question they've keyed in only once? The person who designed this wasn't in a clear state of mind.